The industry of digital marketing has gained a high scope, not only in the present but in the future too. Because of this reason, the majority of the students nowadays are choosing this field for shaping their career. Digital marketing certification is a program that helps a vast range of sales (marketing) professionals and learners (students) in gaining an adequate knowledge about the various channels, practices, and aspects associated with the field of digital marketing.
In simple words, we can say that a digital marketing certification is a job – oriented training that shows the employers our skills and talents, while going for a job interview. Numerous courses are available in the market nowadays for completing the certification in digital marketing. Such courses might be useful for the students to create, optimize and channelize google campaigns in digital marketing.
Completing certifications in Google will showcase all the skills and proficiencies of the users, thereby visualizing them to the visitors.
Various Disciplines In Digital Marketing
A learner can become a successful digital marketer, only when he acquires an extra – ordinary understanding of the following digital marketing disciplines:
SEO or Search Engine Optimization
PPC or pay – per – click advertising
Social media marketing
Optimization of web conversion rates and
E – mail marketing and so on.
Pre – Preparation Required For Starting A Digital Marketing Course
The following are some of the basic steps to be ensured before undertaking any kind of course in the field of digital marketing:
In order for a user to access google digital marketing courses, he needs to be signed in to his google account.
Then the user needs to create a partner account in Google by clicking the join google partner icon in the website Google.com/Partners.
Then the user needs to accept the specified terms and conditions.
Then he needs to select the notification acceptance of getting the partner emails.
Then now, he can take up the certifications by clicking the certification icon available on the left-hand side.
Now he needs to click the icon named ‘see exams’, in order to take up the assessments.
Top Certification Courses In The Field Of Digital Marketing
Google analytics course:
It is a highly recognized and reputed type of certification available in digital marketing. It is simply described as an IQ or Individual qualification test, which helps the learners to gain all sorts of knowledge related to digital analytics. It is provided by the academy of google analytics and it got established in the year of 2005. The average fee for this certification is approximately around 50 US Dollars. But now, this test is available at free of cost.
Google analytics is a popular and most widely used internet tool. An unique feature here is that if anyone gets a pass in this certification, then his name will be added in the database of Google. The primary use of this certification is that it educates the users about the processes of tracking and reporting website traffic. When an user begins this test in the browser, then he will not be able to pause the test, until it gets completed. It is basically a re – attendable test, which means that when an user is not getting a pass at the first attempt, then he can retake the test after a day. The users can retake the test, till they pass. The assessments here normally will take around four to six hours for their completion. The assessments are available at around nineteen different languages including English, Chinese, Dutch, Spanish and Portuguese and so on.
Advantages of Google analytics program:
Cost – free
Enables fine tuning of websites
Enables tracking of website locations made by the visitors
Enables the identification of clicks made by the visitors.
When an user wants to get expertise in online advertising, then he can opt this kind of certification. It is being offered by the ads academy of google and it got established in the year of 2000. If an user wants to take an assessment of this certification, then he must have an academy ads account.
Google adwords, otherwise called as Google ads is an online platform designed for the purpose of advertising. Here, a variety of brief ads, video contents, product listings, service offerings and installation of mobile apps are being displayed by the advertisers, by paying some amount of money. All the services offered by adwords are done under a pricing model called PPC (Pay – per – click).
Certification of Bing advertisements:
The primary use of undertaking this certification program is that the users will be able to optimize and manage the Google campaign of bing advertisements, upon the completion of this certification. In simple words, it can be described as a program that enhances the skills related to bing advertisements. This program also offers some membership benefits, additionally with this certification. It is a cost – free assessment, whose total duration is about 90 minutes. The accreditation is valid only for a year and the users need to renew it after a year.
It is a kind of inbound certification that is provided to the users by the academy of hubspot. It is undertaken at free of cost and it educates the users about all kinds of inbound sales (marketing) practices. It ensures activities related to online promotions, thereby making the users to gain customers, attract audiences and convert marketing leads.
When an user wants to become a master in the platform of Hootsuite, then he can opt this certification. Hootsuite is nothing but a management tool or a system of social media. The primary use of this certification is that it enables the users to track and manage the social networking sites. This in turn will make the users to leave replies for the comments appeared on the channel dashboard on an immediate basis.
Facebook ads certification:
It enables the users to know all kinds of tactics used in facebook and instagram marketing. It can also be described as a program that teaches knowledge about the products and services associated with facebook advertising. In order to complete this certification, the users need to pass in two different assessments namely Facebook certified buying professional and facebook certified planning professional.
Content marketing certification:
This helps the users in enhancing their business operations by knowing all sorts of content marketing strategies. It simply helps in the conversion of visitors into customers or leads.It covers the following essential aspects of content marketing:
Content analytics and
Content promotion and so on.
Display ads course:
It enables the users to understand the fundamentals of display advertising. It educates the users about the technique of reaching the targeted customers by the use of display advertisements.
Youtube certification course:
This helps the users in gaining complete knowledge about youtube and its channels and platforms. The processes covered in this certification include creation, optimization, growth and monetization of youtube channels. The two major types in this certification include company certification and individual certification. Currently, company certification type is being blocked and is not in use. Only individual certification is recommended for the users now. The total validity of this certification is around eighteen months.