Top 10 Digital Marketing Skills Required for High Paying Jobs in 2020

Round the corner of the world, we must be hearing the best of the Digital Marketing. This has wider scope as well as affirmed about better package. You must be surprised whether this is a real fact or not?

Of course this is true and everybody experiences the same. Digital marketing specialisation is surging and creates a promising future for the individuals who are in this profession.

Professionals have determined to pursue their career in the area because of its demand as one of the highest paying career options in the job market.

Besides these factors, Digital Marketing comes with an option to work anywhere across the world. The demand for this profession is found in the global level.

Why Digital Marketing Skills is required in Future?

One of the remunerative and profitable industries in the contemporary situation is Digital Marketing. We can witness the potential lack in the area of Digital Marketing.

“The Future-Proof Marketer” highlighted majority of the marketers suffer due to the digital skills professionals’ shortfall. This eventually weakens the companies and only countable firms are strong in the digital marketing arena.

Irrespective of business size, location or geographical segments, digital marketing is needed for the business optimization.

Entrepreneurs, business heads, management board and every top people in the business line look forward to these professionals and their career ladder can be achieved in a short span of time.

Whatever may be the business kinds or you could be a freelancer, digital marketing skills and potentials are mandatory.

Find below the significant skills which are needed to be considered for the digital marketing jobs.

1. SEO Specialist

Many aspirants have been searching for the perfect digital professional work and ultimately found that SEO is mostly in the case of wanted digital marketing jobs.

To be on the top of highly paying digital marketing professionalism then we must be aware about the technical skills requirements. This includes server side jobs and works like settings, codes and sitemaps. Individuals possessing Moz, SEM, Rush skills are accepted in front to get the competitive zone of leadership.

Here are the most in-demand jobs in SEO:

  • SEO Trainee /Executive/ Jr. Executive
  • SEO Analyst
  • SEO Sr. Executive/ Consultant/ Sr. Analyst
  • SEO Team Lead/ Manager
  • SEO Specialist/ Marketing Manager
  • SEO Head
Average Salary Range:

The SEO Specialist’s annual average package is Rs 4, 00,000

2. Pay Per Click- PPC Specialist

Major companies look search engine optimisation is an important requirement for the organisation when it comes to digital marketing. The most and searching dynamism of search engine marketing, PPC that is pay per click. To showcase your capability is in this specialisation you have to exhibit your knowledge and research skills which are mandatory to develop and implement a profound PPC plan which perfectly matches with the high marketing strategy.

Here are the most in-demand jobs in PPC:

  • PPC Executive / Junior executive / senior executive
  • PPC Manager / campaign manager / head
  • PPC Expert / specialist / engineer
  • SEM Specialist / head / expert
Average Salary Range:

The median salary for the pay-per-click professional is Rs 3 lakh to 4 lakh

3. Social Media Specialist

Social media marketing experience has become mandatory for applicants who would like to establish their career in the digital market. It is not about the social media account he or she has rather the skill required to handle social media and its present to hike the bronze and proceed with the marketing goals establishment is a determinant.

Here are the most in-demand jobs in Social Media:

  • Social media specialist
  • Social media manager
  • Social media consultant
  • Social media executive
  • Social media business head
  • Social media strategist
Average Salary Range:

The median salary for the social media manager RS 5 lacs per Annum

4. Email Marketing Specialist

Looking out an innovative way of sending information to the customer is an emergence in the digital marketing. Being monotonous in mail communication is no more working mechanism in the field of marketing. We should be in the situation to optimise the concept of email marketing by creating a forceful strategy, identifying the best ways and fine tuning to the content really create an impact. Today’s marketing personal should also explore the possible ways to create a distribution list and utilise the email option to pay a successful path for more number of business opportunities.

Here are the most in-demand jobs in Email Marketing:

  • Email marketing head
  • Email marketing executive
  • Email marketing specialist
  • Email marketing campaigner
Average Salary Range:

The median salary for an email marketing personal is 5 to 6 Lacs per Annum

5. Mobile Marketing Specialist

Mobile marketing is one of the recent developments in the digital area which has started employing the highest number of mobile marketing professionals. The specialist will obviously explore the marketing jobs relating to the business varieties and high tech companies progressive growth encourage mobile marketing professionals to pursue their career in this line. Wanted mentions that there is a big heap towards marketing professionals demand expertise in the area of mobile marketing.

Here are the most in-demand jobs in Mobile Marketing:

  • Mobile marketing-head / specialist / manager
  • Mobile marketing advertiser
  • Mobile marketing executive
  • Mobile marketing designer / developer
Average Salary Range:

Mobile marketing managers average salary is 6 lacs to 7 lacs per annum

6. Content Marketing Specialist

Content marketing specialist assistant providing business opportunities related to the web content browsers information so that the audiences visit the site for a genuine reason. The site should provide a wonderful experience to the customer and increase the page visits ranking. Internet growth is revolutionary concept which creates rewarding business option through search engine optimisation tricks and content marketing will help the websites to get pushed to the top search of Google.

Here are the most in-demand jobs in Content Marketing:

  • Search engine optimisation-content writer
  • Block content writer
  • E-Commerce content writer
  • Web copywriter
  • Content writer-social media marketing
  • Content marketing-consultant
Average Salary Range:

Content marketer average salary is 4 lacs per annum

7. Analytics Specialist

Everything is digital and every information s possible to trace. New emergence of technologies has resulted in the creation of new analytical programs which encourages the marketers to track every audience of the sample data form and creative marketing strategies. Marketing analytics resources are encouraged to create and deploy reporting skill analytical models and enhance the decision making process across the departments.

Here are the most in-demand jobs in Analytics Specialist:

  • Data specialist
  • Web analyst
  • Marketing analytics specialist
  • Web analytics specialist
  • Data analytics science specialist
Average Salary Range:

Average salary for the Data analytics specialist is 6 lacs to 7 lacs per annum

8. Google Adsense & Blogging Specialist

Ad developers and bloggers are the upcoming demand in the digital market. Google AdSense consultants can help to explore the organisation needs and finding the top specialist herculean task. Google AdSense specialist having supportive experience can charge higher work faster and quick deliverance with standard quality.

Here are the most in-demand jobs in Google Adsense & Blogging Specialist:

  • SEO experts
  • Google AdWords experts
  • Google analytics experts
  • PPC advertisers
  • WordPress developers
  • Internet marketers
  • Social media marketer
Average Salary Range:

Salary off the Google AdSense specialist can be fixed or paid as hourly rates. The average salary is Rs 6 lacs

9. Ecommerce Marketing Specialist

Building websites for every business has emerged swiftly and making the business present in the online has become the top motive of start-ups, small and large enterprises. Marketing specialist is majorly responsible for creating, developing and maintaining the online stores. This is absolutely possible with the business analytics and an E-Commerce marketing specialist will involve in identifying through business health strategies content development, product management and many more.

Here are the most in-demand jobs in Ecommerce Marketing Specialist:

  • Media specialist
  • PPC strategist
  • Senior digital E-Commerce marketing specialist
  • Communication specialist
  • Process technician
  • Marketing specialist
  • Add reviewer
Average Salary Range:

An average salary of an eCommerce marketing specialist is Rs 5 lacs

10. Inbound Marketing Specialist

Inbound marketing aims in creating trust by providing valuable information through contents, newsletters, blogging, website advertisements and others. Responsibilities are given to inbound marketing specialist in the area of creating new customers and captivating their intentions to website traffic. Alongside the tasks are to be worked by developing inbound campaigns

Here are the most in-demand jobs in Inbound Marketing Specialist:

  • Content marketer
  • Marketing specialist
  • Business development specialist
  • Resident care specialist
  • Email campaign developer
  • Web Ad developer
Average Salary Range:

An average salary of an Inbound Marketing Specialist is Rs 5 lacs

Key Takeaways

  • To be a successful candidate or an aspirant who seek the most demanding jobs in the digital marketing field can definitely have an easy stroke provided the person should possess the required skills, technical knowledge, programming language, working experience related to the field.
  • Having a blunt understanding about email marketing SEO, PPC, social media skills will go in vain if you are not sufficiently trained enough to work with the technical background of having programming languages information.
  • To be a successful digital marketer understanding and having a clear thought about inbound and outbound strategies related to digital marketing is mandatory for stop reach, realise and analyse the data and learn the insides to enhance the knowledge as well as to sustain in the market.

Contemporary job market emphasizes that to kick start a career, digital marketing is the best field in option for every perspective of the job seeker. Gain the experience and knowledge in the zone of digital area and grow vertically to successfully accomplish things.

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